President Sonny Lee was invited to participate in the (Hong Kong-Creativity-Brand) PRD Seminar
Pearl River Delta Seminar with the theme of Hong Kong-Creativity-Brand was held in Dongguan on July 16th,2009, Several Hong Kong heavyweight designers and more than 20 well-known design companies had come to share the experience of design and brand promotion with more than 200 Dongguan companies, this seminar had achieved unprecedented success. Our President Sonny Lee, attended the seminar as a guest speaker.
The President Talk: We shed a lot of tears behind the successful products
Dongguan Daily Digital Newspaper recorded the conversations between President Sonny Lee and designers:
Q: In the case of limited resources, enterprises should make a brand or make a product first?
Sonny Lee: According to my own experience, we put most of our resources on products. Although we know the packaging of products and the brand are really important, we pay more attention to the product itself.
Q: In practical operation, how do the designers get along well with the engineers and how do the design and manufacturing integrate well?
Sonny Lee: In fact, our products have achieved success and we have a lot of "tears" behind them.It is the cooperation of designers and engineers.Designers designed models, our engineers said "impossible" to me, until now this issue is still a much difficult problem to solve. In only two cases, either engineers don't want me or I don't want engineers, so after the design of our products was completed, most of our engineers were replaced.And my little experience is that there is a lack of transition between designers and engineers. So if you let engineers and designers communicate often during the development process, you may receive better results.This is my little experience. Thank you.